Wednesday, January 22, 2014

Role Reversal

For years, people predicted that paper would go extinct, but in all honesty, I do not think that day will ever come. It is human nature for us to want to assume that when some new technology comes into our existence, we should abandon an old one. Out with the old, in with the new as they say. What Alessandro Ludovico points out in The death of paper (which never happened) from his book Post-Digital Print is that we have been predicting the future of paper for years, especially against threats like the telegraph and audio. There will always be some threat to the printed medium with the rise of technology, but paper will always be around. At least that is what I think…

“And yet, despite its widespread use and incontestably tremendous potential, the hypertext has not yet succeeded in supplanting the ‘traditional’ text. The development of various ‘wiki’ platforms has dramatically expanded the hypertext’s possibilities for collective authorship and the compilation of resources. It’s clear that the hyperlink is now definitely embedded in our culture.” (pg. 28)

In this passage from the text, Ludovico describes hypertext as a new language. Hypertext allows for something paper can never be, he says. With the advent of this new language, we should not fear the extinction of paper but embrace the new possibilities that hypertext allows for, which is access to numerous material. On the contrary, what Ludovico says we should be aware of is the role reversal of the medium of paper and the medium of the Web. The Web has become more preferred over printed material in terms of archival purposes. The medium of print has become secondhand.